Privacy policy

Last Updated: August 2026

Store Information

Brand Name: Serenefold

Website: www.serenefold.com

Email: hello@serenefold.com

Phone: +39-3007207023

Address: Via Niccoló Machiavelli, 9, 06049 Spoleto PG, Italy

This Privacy Policy is formulated in strict accordance with the EU General Data Protection Regulation (GDPR) and Italian Personal Data Protection Law (www.serenefold.com. 196/2003). It clarifies the rules for collection, usage, storage, protection, and transmission of user personal data on the Serenefold website.

Categories of Collected Data

We collect personal data actively submitted by users during account registration, order checkout, and customer consultation, including full name, email address, mobile phone number, shipping address, billing address, payment information, and order transaction records. We also automatically collect non-identifiable technical data such as browser type, access IP address, website browsing track, and access time through cookies to optimize user shopping experience.

Legal Purpose of Data Processing

Your personal data is only used for legitimate business purposes: completing order confirmation, product delivery, after-sales return and refund processing, replying to customer service inquiries, verifying payment security, pushing order logistics updates, optimizing website product display and service quality. We will not send commercial marketing messages or use your data for other unauthorized purposes without your explicit opt-in consent.

Data Storage and Security Protection

We adopt industry-standard SSL encryption technology and secure server storage systems to fully protect your personal data and payment information from unauthorized access, disclosure, tampering, and loss. User data will only be stored within the legal retention period required for transaction fulfillment, tax filing, and commercial record retention. We will anonymize or permanently delete invalid data after the retention period expires.

Third-Party Data Sharing

We will never sell, rent, or trade your personal data to third-party commercial institutions. To ensure the smooth completion of orders, we may share necessary information with compliant third-party service providers (including payment processors, logistics carriers, and Shopify platform service providers). All cooperative institutions strictly abide by GDPR data protection regulations and maintain data confidentiality.

User Legal Rights

In accordance with GDPR provisions, you have the right to access, check, correct, download, and delete your personal data, withdraw data authorization at any time, and file complaints with Italian data protection authorities (Garante per la Protezione dei Dati Personali) if you find illegal data processing behaviors. You can submit all data rights applications via our official email: hello@serenefold.com.

Cookie Usage Rules

Our website uses functional and analytical cookies to stabilize website operation, record user browsing preferences, and optimize product recommendation effects. You can freely adjust cookie permission settings through your browser. Disabling partial cookies may affect individual page functions and shopping experience.

Policy Update Mechanism

We reserve the right to update this privacy policy in response to legal adjustments and business upgrades. The latest version will be published on the official website with an updated date, and take effect immediately after publication. Continued use of the website represents recognition of the updated policy.